Every Bottle Counts

Think about this. Over a billion people in the world today don’t have access to clean and safe water, a truly mind-boggling reality given industrialization, fast-paced urbanization, technological advancements, scientific breakthroughs, and the wealth of nations. These people live every day without sustainable access to clean drinking water and proper sanitation, both basic necessities. Millions, including children, die yearly of waterborne diseases due to polluted sources of water and the lack of basic sanitation.

A Global Campaign

It is the goal of Whole World Water to put an end to the global water crisis. Through its worldwide campaign, the nonprofit organization hopes to raise $1 billion annually to fund projects that will assure clean and safe sources of water worldwide. The organization also enlists the assistance of the hospitality and tourism industry to extend the reach of its mission on a global scale.

Hotels, restaurants, resorts, and spas that will participate in the Whole World Water Campaign will be replacing commercially branded water with their own filtered water. They will then sell the filtered water (available in Whole World Water reusable, commercial grade glass bottles) at the price point convenient to them. Ten percent of sales will be allocated to the Whole World Water Fund. The organization will then invest 100 percent of all proceeds to chosen safe water initiatives both local and abroad.

Committing To The Cause

To further strengthen its global campaign, Whole World Water has named 22 international ambassadors, including Sir Richard Branson, founder of Virgin Group and Virgin Unite, Ben Elliot, co-founder of British concierge company Quintessentially Group, and Edward Norton, actor, filmmaker, and social and environmental activist.

Also joining this elite group of influential personalities is Patrick Imbardelli. With over 30 years of experience in the hospitality industry, Mr. Imbardelli is a renowned business executive who has led and solidified the market presence of world-class hotel brands, including InterContinental, Crowne Plaza, and Holiday In. He currently manages the Sydney, Australia-based private investment firm, Imbardelli Holdings Limited, and serves as an advisor for various international organizations. With the help of Mr. Imbardelli and the other Whole World Water global ambassador, the organization hopes that many in the hotel and tourism industry will make the commitment to find a real, sustainable solution to the global water crisis.